client:

Elvox Spa

project:

Ideainterni

Intel 2005
Milano

portrait

real fiction.

Future perfect in uno stand dove l’electronic technology incontra lo charme senza tempo di materiali autentici e spazi equilibrati

real: la fascia verde come il marchio che scorre senza interruzione lungo le 3 aree espositive, il respiro di superfici ampie rivestite di luce e di colore, la forza evolutiva del brand e dei suoi prodotti

fiction: la dinamica sequenza di accensioni programmata sui 110 display luminosi della parete di fondo, i listoni in legno wengé del pavimento, i banchi reception con fronte in vetro satinato

portrait

real fiction.

Future perfect in a stand where electronic technology meets the timeless charm of genuine materials and proportioned spaces

real: the green band with the trademark that runs continually along the three exhibition areas, the breadth of large surfaces covered in light and colour, the evolutionary force of the brand and its products

fiction: he dynamic sequence of actuations programmed on the 110 illuminated displays of the back wall, the floor strips in wenge wood, the reception desks with front in satin-finish glass