client:

De' Longhi Spa

project:

Ideainterni

Promotion Expo 2005
Milano

portrait

real fiction.

Uno stand blue and white per un grande brand dell’home-tech

real: l’efficacia del rigore espositivo, il design e l’alto profilo della realizzazione, la perfetta modularità per piccole e grandi esposizioni

fiction: il pavimento in laminato microline, l’intercalare di doghe e di luce in sequenza continua, motivo essenziale di supporto e di scenografia, le insegne luminose in plexiglas che affiorano dagli alti fascioni blu, le mensole spostabili in laccato blu

portrait

real fiction.

A blue and white stand for a major home-tech brand

real: the efficacy of the minimalist display, the design and high profile of the project, the perfect modularity for small and large displays

fiction: the floor in Microline laminate, the interspersion of strips and light in a continuous sequence, basic feature of support and setting, the illuminated signs in Plexiglas that surface from the high blue bands, the adjustable shelves with blue lacquer finish